Successful Ebook Publishing

Many of the ebooks you find for sale on the internet are destined to do badly, before they are even published. While it's true that some people do very well with publishing ebooks, the majority of people don't. In my work as an ebook cover designer, I've seen hundreds, maybe thousands of ebooks, and ebook sales pages.

Some of these are obviously going to fail, a quick look at the book and sales page shows why. But others seem like they should do well, but don't.

WHY?

On this site we look at the steps needed to successfully create and publish an ebook.... a few of the pitfalls, and find out what separates a successful ebook from a failure. Some of the things that will stop an ebook from doing well are listed below. Get even one of these wrong, and you've wasted your time.

  • wrong topic, no demand for it
  • plenty of demand, but the market is over saturated
  • badly written/formatted, many sales will get refunded
  • sales page is poor quality
  • little or no effective marketing

The two "golden truths" of ebook publishing

rule #1.
No matter what you have, someone, somewhere, is willing to pay you for it.
It could be physical goods, digital products, information, knowledge, services, etc. With an ebook, you are generally selling information and knowledge.

rule #2.
If nobody knows about it, they can't buy it.
No matter how good your product is, if it gathers dust in some empty corner of cyber-space, then you won't be selling much.

This website can help you in three ways.

  • To find a profitable topic for your ebook, and put the right "spin" on it
  • Look at the technical aspects of putting it together
  • Market, promote, and sell it successfully
No matter what your area of expertise, it is likely you can sell at least some copies of a well written and well promoted ebook. Look at the ecover graphics above - a wide and varied range of topics.

But it's not a "gravy train". Don't expect to create some recycled rubbish, then sit back and enjoy the profits. Each step needs to be carefully thought out - topic, your target market, how you will reach them, payment options, etc. But do it right, and it could become a valuable source of residual income.



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