These copywriting tips for beginners are designed to give you some direction in writing your next sales page. There is an art to writing well. But good writing skills alone are NOT what sells product.
I will be the first to admit that I’m not the worlds best writer. I overlook typos, my grammer can be a little shaky at times, and I wouldn’t know a run-on sentence if I tripped over it. The only way I know I’ve fragmented my sentences, is when MS Word tells me that I have.
Well, that really doesn’t matter. Because good writing isn’t what sells products. Good copywriting does.
Before we go much further, let’s define copywriting.
Copywriting: The art of using words to persuade the reader to take some measurable action. Often, this will be to purchase a product. A good copywriter is first and foremost, a successful salesman.
The AIDA formula
While the AIDA formula has been a round a long time, it’s not entirely complete, IMO. AIDA stands for….
To read more on the AIDA formula for copywriting, visit our AIDA page.
The QUEST formula
Another acronym, which stands for….
You can read more about the QUEST formula on on the QUEST page.
Some thoughts on copywriting that sells
Most people assume that the standard conversion rate of between 1-2% is good. But look at it this way…. you get 100 potential customers to your sales page, and only 1 or 2 of them purchase your product. 98-99 of them don’t.
When you look at it like that, it doesn’t seem quite so good does it?
I have been selling my own products/services online now for about 9 years. And my sales pages average double figure conversions. There are a few things that I do to ensure a very good conversion rate.
Who are you selling to?
Or the art of writing to your target audience.
Let’s suppose you are creating a sales page for your new ebook, “The top 20 most romantic wedding destinations”
Who are you aiming this product at?
“Well, that’s simple. People who are getting married of course. What a stupid question”
Actually, it’s not a stupid question. Narrow it down further. Try to cover too many groups, and you will end up selling to none of them. So….. who is most likely to be looking for wedding destinations? The bride or groom?
Okay, so we will say the bride. What else? Are we writing for the more affluent? Younger or older? (don’t ask me, it’s your ebook!)
Once you have narrowed down your target market, then write the sales page for them. You need a clear picture in your head exactly who you are writing for, and stick to it.
Once you can picture your typical customer, it suddenly becomes clear how to write to that person.
For example…” the typical customer for my ebook is 25-35, female, and employed. She has a busy lifestyle, and is looking for a wedding package that does all the work. She will appreciate how xyz arranges all the time consuming details, so she can focus on invitations, guest list, etc.”
You would appreciate how you would write a totally different sales page for a person who is looking for the cheapest package possible. Know your target market.
But it’s not just about using some “formula”
The AIDA formula mentioned above has worked well for years. It originated off line, and has carried over to the internet, where it continues to be used by online copywriters.
But I like to think people are a little more savvy than they were back when the ‘net was new. Even 15 years ago, the internet was a fairly new thing for many people, and a lot of us believed anything we read online. Well, almost anything 😉
But times change, people change, and I belive sales pages should also change as the public in general become more skeptical, and less trusting. Who can blame them for that? Every second website is trying to sell them something, using every underhand trick in the book (and a few that have never been in the book ).
Buy Now, the price increases at midnight!
That might work with the more gullible people. But I’m sure a lot of others will be aware that the price does not increase. Come back to the sales page in 24hrs, and the price is the same as it was yesterday.
We think the following resource with free writing guidelines GoodWritingHelp.com will give you useful information about paper writing.